ADPListTop 1%
SERVICE
PRODUCTIZATION.
Turn service expertise into products
that outlast the project.
I lead experience strategy and digital product design, connecting user needs, service workflows and organisational capability. I bring research, design and emerging technology together to turn complex programmes into working experiences.
Ex-AWS / Ex-Amazon
UAE government / Dozzen / Further
Selected work.
Seven projects. Scroll across.
Direction
& delivery.
Every system carries a view of the world. Design is the chance to question it.
My experience spans enterprise products at AWS and Amazon, UAE government engagements through ATÖLYE, and independent practice through Dozzen and Further.
I stay close to the decisions and the making—from defining the problem to shaping the experience and bringing working products into use.
Find the
right problem.
Understand the service, the people and the constraints. Establish a direction worth pursuing.
Make the
direction tangible.
Connect the strategy to a product, a system or a working experience that people can respond to.
Carry it
into delivery.
Work across disciplines, make the difficult trade-offs and keep learning as the work takes shape.
Recognition.
Replit AgentTop 1%
Top 1%
of AI builders
On Replit Agent
“Pedram pushed me to think outside of the box, to dig deeper into problem solving, and to always have the data ready to defend my decisions. When times got hard, he remained patient and empowered me to trust myself and my talent.”